Exporting To China – The Trust Issue

==> Trust

You want more sales but your existing market is under pressure. So you look East.

1.3 billion people in one country- almost twice the population of Europe. Beijing, with the population of Austria and the Czech Republic combined. Massive export potential- so how to reach it?

You need Trust. This is first and last. In a country so vast it’s easy for an individual or company to simply disappear, possibly with your money or goods.

==> Gone

Here’s a true story: a German business received an email from a Chinese company, saying that they were very interested in buying his German products. The Chinese company appeared viable from information available on the internet. Several month’s emails and conversations ensued. They were talking about some very substantial orders. The German director visited the “customers” for 2 weeks, was told of very potential Government orders. He made “contributions” to the hosts, with the assurance that an order would be placed imminently. When he returned to Germany, there was no contact from the “customers”- they suddenly became unreachable by phone or email. Disappeared. Gone.

It is difficult to imagine, but the months of subterfuge- exchanged emails, phone calls and the meetings themselves were all done for about 2500 Euros profit for the tricksters. But the loss to the director was so much more- 2 weeks away from the office, flight, hotel, travelling costs, the investment of time and money before the trip, samples, and so on.

And those people are certainly still operating, sending out tempting emails to earnest business people who are lured by the possibilities of exporting into the Chinese market.

==> The Wild East

The Chinese domestic market is not like any other- you could say it’s the “Wild East”. Without any question, you need Chinese to deal with Chinese. You are not simply dealing with a different language or political system, but 5000 years of a different way of thinking. Westerners tend to see a single, black and white picture, but Chinese see multidimensional, multi-coloured layers. To export successfully in China, you need safe Chinese hands to guide you through the minefield that you’re probably not even aware of.

==> Bridging the Gap

YUAN Ltd is a UK company offering a bridge to the East. As an English registered company with both English and Chinese staff they offer the ideal partnership to make Sino-Anglo business a real possibility. Let’s look more closely at their background-

Excess of 10 years export from China throughout the worldCustomers as diverse as General Motors to Dunelm MillsOffices in the 2 main industrial areas of ChinaRetail outlets in Shenzhen, just over the border from Hong Kong

==> So what’s on offer?

Face to face communication with a real person, who will manage your account from end to endA UK registered company operating under English lawOffices in China to handle all your export issues: market and customer investigation, samples, money, communicate and meet with genuine prospective clientsManagement of your travel arrangementsFull office facilities available during your travels

Exporting to China is ripe for some western products, not others. Ask YUAN Ltd for their candid opinion about your realistic chances of success as the market stands now. Meet with them, talk face to face about your products/services. Formulate a plan to get your products seen in China by the right people.

==> Reputation

Seen by the right people- and this is the other key issue. Perhaps more so than any other country, China is built on family, relationships, references, reputation. Not flashy websites, but blood and trust. This is why YUAN Ltd can’t just take on any candidate for export to China: your reputation becomes their reputation. You need to demonstrate that you have the supply capacity, cash flow and domestic repute to get the serious introductions. Trust works both ways! YUAN Ltd.’s reputation and extensive network will open the doors to serious exporters.

==> Possibilities

Go to China with the right support. Use YUAN Ltd to oversee the export of your first order and handle payment issues. Get feedback and support to push for repeat custom. And, if you wish, use YUAN Ltd to help you establish your own office in China.

1.3 billion possibilities. Your move.

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